KettuJoin the list

Capture an idea, then actually research it.

Get a startup idea down in seconds. One tap sends it off to find who’s already built it, what they charge, what their users love and complain about, and where the gap is.

Capture

The idea has about ten seconds before it is gone.

So there is nothing in the way of writing it down. Everything the app needs to know, it works out afterwards.

  • Type it

    One button opens a sheet. No fields to fill in, no project to file it under, no decision to make before the idea is written down.

  • Attach it

    A whiteboard photo, a screenshot, a PDF. Files upload while you are still writing, so saving is never the slow part.

  • Say it

    Speak the idea and have the words appear as you go, transcribed on the iPhone itself wherever it can — for the ones that arrive while you are walking somewhere.

Research

Then find out whether it is any good.

AI research looks at the idea from every angle your workspace asks for, and writes what it finds back onto it. Not into a chat window you will close and never find again.

  1. Modules do the research.

    Each asks one question: who else does this, what they charge, what users say, whether anyone wants it, whether it can be done.

  2. Templates switch them on.

    Describe a new workspace and the template that fits is picked for you. Confirm it, or switch modules on and off yourself.

  3. One press runs whatever is on.

    Press Research on an idea, and every module switched on in its workspace goes to work and reports back.

Modules

Choose what gets researched.

Switch off the ones a workspace does not need, rewrite what a module asks, or write one of your own.

Each module runs on its own model. Keep the default, or pin a different one — a deeper search for pricing, say — for the whole workspace.

Templates

Describe the workspace once.

A line or two is enough: what it is for and, for a bakery or a shop, where it is. Software, local business, physical product, service business and general exploration are built in, and you can make your own.

One press

Read what each one found.

Each module finishes in its own time and answers in the shape its question needs: competitors and their prices, what users love and complain about, what is solved and what is still open.

Select a module on the card to open its findings.

Photo-Based Plant Hydration Check

From the note: point your phone at a plant and it tells you if it needs water

5 modules on

Competitors & alternatives

All three identify a plant from a photo, and all three remind you on a schedule. None of them look at the plant and tell you whether it needs water today.

  • PlantaCare reminders and a light meter. Identification is part of the subscription.$7.99 / mo
  • PictureThisIdentification first, with care guides and a botanist service attached.$39.99 / yr
  • BlossomIdentification and reminders over a large plant database.$19.99 / yr

Read across 15 pages

Pricing

Nobody is free. The price to beat is about $20 a year.

  • Blossom$19.99 a year
  • PictureThis$39.99 a year
  • Planta$7.99 a month

Customer feedback

Demand

1.1M

App Store ratings for PictureThis alone

The audience is there, and it pays: all three apps charge for their plans.

Practical feasibility

  • SolvedNaming a plant from a photo
  • OpenTelling from a photo that it needs water

Plan on a watering log or a soil-moisture reading alongside the photo.

Now and next

Here already, and on the way.

Anything marked Soon is still being built. Everything else here is in the app today.

  • Hand an idea to your agent. Soon. Connect an agent that speaks MCP and it reads the idea as you left it — the note, the files and what research found — so it builds from that, not from whatever you remembered to paste in. It signs in as you, and sees only what you can.

    Your agentSigned in as you
    • get_ideaHourly Driveway Parking Rental
    • get_fileswhiteboard.jpg, brief.pdf
    • get_research5 competitors, their prices, the gap

    Starting with hourly booking

  • A new idea from the Lock Screen. Soon. Put a New Idea control on the Lock Screen, in Control Center or on the Action button, and one press opens a blank note.

    9:41

    Saturday 19 September

    New IdeaWhat’s the idea?

  • Hide My Email works properly. Sign in with Apple and we are never given your real address. Or start as a guest, with no account at all, and add one later.

    you@icloud.com

    What we are given

  • Research that keeps watching. Soon. Switch it on for an idea and its competitors and prices are checked again each month, with only what changed marked on the page: a new competitor, a price that moved.

    WatchingLast checked 1 Oct
    • Driveway marketplace$3 / hr
    • Stadium parking app$15 a game, up from $12
    • Event parking pass New$10 / event

  • Take the whole thing with you. Share an idea as a zip — the note as Markdown, every file beside it. It reads fine on a machine that has never heard of this app.

    • Hourly Driveway Parking Rental
    • Note.md
    • Files
    • whiteboard.jpg
    • brief.pdf

  • Old ideas come back round. Soon. A Home Screen widget brings back one you have not opened in a while. Writing it down was never meant to be the end of it.

    2 months agoHourly Driveway Parking RentalRent your driveway by the hour to people going to the match.

Be there when the first build goes out.

Seats open a few at a time, and the list is the queue.

Leave your email and we will send you a TestFlight invite, so you can use the app free for as long as the beta runs. One email when your seat opens, and nothing else.